Street Cred | Mobile Advertising

Most advertising these days require subscription whether it be online or yellow pages or whatever medium you use to sell business and none come cheap but how effective are they?  In this photo who gets noticed here?  If all of these cars are Art Gallery owners, and this one car with vehicle advertising is driving and parking and sitting in traffic in his local area competing with other gallery owners in his area then extending a few suburbs beyond, how much more mileage is he getting from his advertising?  The others might have nice spreads in the yellow pages but how much does this cost and how often do you have to pay – monthly, quarterly or yearly and when was the last time you had a genuine enquiry from yellow pages? Does this advertising pay for itself  or is it a waste of space? I can count on one hand the number of yellow pages enquirers we have had over 20 years and the click through rate is near zero.  Most of ours come online – car advertising gives you an opportunity to drive more traffic to your business on the street where it counts and online via google searches of your business name or via url advertising on your vehicle, adding FB and twitter icons expands the net.