Knight Building Group delivered the elements and we developed the design for their Mitsubishi Triton. The budget was kept well under $2000 and included artwork development. The best way for us to deliver on a tighter budget is to create subtleties within the design to elevate the brand. Here we used forme cut elements as opposed to a more costly printed AutoSkin and tricked it up by layering and contrasting the main logo. Knight Building Group on its own as a forme cut door decal would have looked ok but to make it stand out we decided to add much larger albeit more subtle logo text in a contrasting colour to offset the main logo. The contrast is the same colour as the base colour of the car so for effect and visibility a matte finish was chosen. Firstly the background layer of text doesn’t overwhelm the main logo, in fact by making the contrast subtle we illuminate the main logo text. Tricks of the trade!!
Brand Hierarchy
1. Logo
2. Textural Background Logo | matte grey contrast
3. Award stamps
4. Website
5. Catchphrase | continually setting the standard
[...] theme which could be tweaked and applied successfully to other vehicle types – so far their Triton and this ute and related businesses within the group. A KBG offshoot, Icon Bathroom Ware, has its [...]