Brand Hierarchy – what tops your list for your brand. Is it your business name, is it your logo, your catchphrase, highlighting your point of difference or letting us know who you are and what you do?
1. Business Name & Logo has been given the greatest emphasis in their design. The layering of the word Icon serves to emphasis the bolder black and red logo version. The larger grey text with soft orange dot on the ‘i’ adds a further dimension to the design. These small adaptations can add emotion, luxury, beauty to the design each saying something intangible about your brand.
2. What they do | “Bathroom Ware”
3. Contact | Web Address
See how this design marries up with what is happening on their website.
Uniformity is important for instant web recognition and reinforcing brand elements.
[...] – so far their Triton and this ute and related businesses within the group. A KBG offshoot, Icon Bathroom Ware, has its own identity (font and pms colours differ) but as a base design it is in keeping with [...]