Letterbox | Adams Eco Electrics

I often visit The Design Files because it is one of my favourite Melbourne blogs and I was reading the latest post about Letterbox and being in the signage caper was pretty impressed with some of the signage /art installations particularly the suspended lettering on an external NGV wall and how it casts such a dramatic shadow.  We do a lot of internal didactic work for exhibitions at the NGV – first coincidence.  Being intrigued by the signage led me to the Letterbox website to see if I could check out the signage work in greater detail.  Love the huge concrete “Arts House” letters and stumbled across some vans we did recently for Adams Eco Electrics – second coincidence.  Letterbox go into some detail about how they arrive at developing the brand identity for Adams Eco Electrics.  It provides a good example of how to develop your brand identity and how to promote what you do visually and aesthetically.  Only you know your business, its strengths and the point of difference you want to sell and we get excited when you’ve nutted this out already and even more so when you have done this in consultation with brand identity specialists (graphic designers generally).  It immediately informs us that you are serious about your brand.  The best jobs are always the ones with a cohesive brand identity.